Job Summary:

Aarna Systems, a leading company in the Marketing and Advertising industry, is seeking a talented SEO & Paid Marketing Analyst to join our dynamic team. In this role, you will be responsible for developing and implementing effective SEO and paid marketing strategies to drive traffic, increase conversions, and improve overall online visibility. If you have a passion for digital marketing and a strong analytical mindset, we want to hear from you!

Job Location: Balewadi, Pune

Experience: 1-2+ years

Education: BE/B.Tech/BSC(Comp Sc)/BCA/MCA/M.Tech/ME/MBA(IT) or Equivalent

Responsibilities:

• Conduct keyword research and analysis to identify opportunities for SEO and paid marketing campaigns
• Create and optimize landing pages, website content, and advertising copy to improve search engine rankings and click-through rates
• Monitor and analyze website performance using Google Analytics and other SEO tools
• Develop and implement link building strategies to improve organic search rankings
• Manage and optimize paid marketing campaigns across various platforms, such as Google Ads, Facebook, Instagram, and LinkedIn
• Utilize email marketing strategies to engage with target audiences
• Stay up-to-date with industry trends and best practices in SEO, paid marketing, social media marketing, and digital marketing
• Implement Google Analytics and Google Tag Manager for tracking and analyzing campaign performance
• Work on campaigns in various industries such as ecommerce, real estate, healthcare, education, and industrial
• Focus on B2B marketing initiatives to reach target business audiences

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in SEO, paid marketing, social media marketing, and digital marketing
• Strong knowledge of search engine algorithms and ranking factors
• Proficiency in Google Analytics, Google Tag Manager, and other SEO tools
• Experience with Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, and email marketing platforms
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills