Digital Marketing Executive

About Aarna Systems

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us a trusted partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success.

Job Location: Baner-Balewadi, Pune

Experience: Minimum 1 Year

Educational Qualifications (Preferred)

• MBA in Marketing, Digital Marketing, or a related field.

• MCA or a degree in Programming, Computer Science, or IT.

• Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.

• Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage.

Note: Candidates must have a minimum of 2 years of hands-on experience in SEO, social media marketing, and related digital marketing activities, preferably in a digital marketing agency.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Conduct keyword research and implement On-Page SEO strategies, including meta titles, meta descriptions, heading tags, internal linking, URL optimization, image optimization, and schema markup.

• Execute Off-Page SEO activities, including quality link building, backlink analysis, competitor backlink research, and domain authority improvement.

• Conduct technical SEO audits to identify and resolve website issues affecting crawling, indexing, site speed, and organic rankings.

• Monitor keyword rankings, organic traffic, and website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.

• Develop and implement SEO strategies to improve search visibility, organic traffic, and conversions.

• Prepare regular SEO performance reports with actionable recommendations.

2. Social Media Marketing and Management

• Develop and execute social media marketing strategies for Facebook, Instagram, LinkedIn, and other relevant platforms.

• Create and manage content calendars for multiple client accounts.

• Plan social media campaigns, promotional activities, and audience engagement initiatives.

• Write engaging captions, post copy, and campaign content aligned with client objectives and brand guidelines.

• Monitor comments, messages, engagement metrics, and audience feedback.

• Analyze platform insights and recommend improvements to increase reach, engagement, leads, and conversions.

• Coordinate with the design and content teams to develop effective social media creatives.

• Stay updated with social media trends, platform updates, and industry best practices.

3. Email Marketing

• Plan, create, and execute email marketing campaigns for lead generation, customer engagement, nurturing, and retention.

• Develop email content, subject lines, calls to action, and campaign sequences aligned with marketing objectives.

• Manage email lists, audience segmentation, contact databases, and subscriber management.

• Set up email automation workflows, drip campaigns, and follow-up sequences where required.

• Monitor campaign performance, including open rates, click-through rates, bounce rates, unsubscribes, and conversions.

• Conduct A/B testing of subject lines, email content, and calls to action to improve campaign performance.

• Ensure email campaigns follow applicable consent, privacy, and unsubscribe requirements.

4. Google Business Profile (GMB/GBP) and Local SEO

• Create, manage, and optimize Google Business Profiles for clients.

• Implement local SEO strategies to improve visibility in Google Search and Google Maps.

• Optimize business descriptions, categories, services, business information, images, and relevant local keywords.

• Manage business listing updates, posts, photos, and other profile information.

• Monitor and support customer review management, including professional responses to reviews.

• Track profile performance, including searches, views, calls, website clicks, and other available performance metrics.

• Identify local SEO opportunities through competitor analysis, keyword research, and listing audits.

• Maintain accurate and consistent business information across relevant online directories.

5. Performance Troubleshooting and Reporting

• Identify and troubleshoot drops in keyword rankings, organic traffic, click-through rates, email engagement, social media reach, and conversions.

• Analyze campaign and website performance to identify the root causes of issues and implement corrective actions.

• Prepare regular performance reports covering KPIs, progress, insights, and recommended next steps.

• Use Google Analytics, Google Search Console, Google Tag Manager, platform analytics, and relevant marketing tools to evaluate results.

• Present performance insights during internal strategy reviews and client calls.

• Recommend data-driven improvements to achieve client business objectives.

6. Client and Team Coordination

• Coordinate with clients to understand their business objectives, target audiences, and marketing requirements.

• Work closely with content writers, graphic designers, web developers, and other team members.

• Manage multiple client projects, deadlines, and deliverables efficiently.

• Communicate project updates, performance insights, and action plans clearly.

• Ensure marketing activities are aligned with client expectations and agreed timelines.

Required Skills (Must-Have)

• Minimum 2 years of hands-on experience in digital marketing, particularly SEO and social media marketing, preferably in a digital marketing agency.

• Strong practical knowledge of On-Page SEO and Off-Page SEO.

• Hands-on experience in social media marketing and management across major platforms.

• Working knowledge of email marketing, including campaign creation, segmentation, automation, and performance analysis.

• Hands-on experience in Google Business Profile management and optimization, local SEO, review management, and performance tracking.

• Good understanding of Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.

• Ability to identify performance issues, analyze data, and implement effective solutions.

• Excellent written and verbal communication skills in English.

• Strong analytical skills and the ability to interpret reports, dashboards, and marketing metrics.

• Proficiency in Excel/Google Sheets and digital marketing reporting.

• Ability to manage multiple client accounts, prioritize tasks, and meet deadlines.

• A proactive, adaptable, and results-oriented approach to digital marketing.

Skills That Will Set You Apart

• Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.

• Familiarity with marketing automation tools and CRM systems such as HubSpot, ClickFunnels, or GoHighLevel (GHL).

• Knowledge of content marketing strategies and implementation.

• Understanding of paid advertising platforms such as Meta Ads and Google Ads.

• Familiarity with website platforms such as WordPress and basic HTML/CSS.

• Experience with conversion rate optimization, lead generation, and marketing funnel optimization.

• Strong project management, creative problem-solving, and analytical skills.

What We Offer

• Opportunity to work with diverse clients across various industries.

• Collaborative and growth-oriented work environment.

• Professional development and learning opportunities.

• Competitive compensation package.

• Opportunity to work with a team of passionate digital marketing professionals.

If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India.

Apply now and take your digital marketing career to the next level!